Ron Burgundy Posted February 10, 2014 Share Posted February 10, 2014 By Michael Gold and Sinead Carew TAIPEI/NEW YORK (Reuters) - Smarting from growing losses, Taiwanese phone maker HTC Corp says it will expand its range of cheaper products as it fixes off-target marketing for its premium smartphones. Muscled off-track by fast-growing Chinese rivals like Xiaomi Inc as well as giants like Samsung Electronics Co and Apple Inc, HTC is seeking to reverse a two-year sales slump matched by an 80 percent drop in its share price. We missed a huge chunk of the mid-tier market," said co-founder and Chairwoman Cher Wang, speaking to Reuters in New York last week alongside Chialin Chang, HTC's ‎Chief Financial Officer. Speaking ahead of an HTC earnings guidance presentation expected later on Monday, Chang said HTC will sell products in the $150 to $300 retail price range for both emerging and developed markets, along with high-end phones which can sell for over $600. View the full article Quote Link to comment Share on other sites More sharing options...
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