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Baidu-Led Partnership Applies For China Banking License


Ron Burgundy
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Employees walk past the logo of Baidu outside its headquarters in BeijingBaidu Inc has formed a partnership to apply for a private banking license, as China's biggest search engine provider moves from acting as a store front for money market funds to a certified financial institution. Baidu and other Chinese Internet companies such as Tencent Holdings Ltd and Alibaba Group Holding Ltd have offered wealth management products since last year. They have attracted millions of investors thanks to interest rates on consumer deposits that are higher than those offered by banks, which are subject to a cap of 3.3 percent for one-year savings.




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