Ron Burgundy Posted April 9, 2014 Share Posted April 9, 2014 By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc said on Wednesday it is switching to fewer but bigger ads on the right-hand column of the desktop PC version of its website because users respond more frequently to them. That will make advertising on Facebook simpler for marketers, since they will no longer need to use different images for different types of ads, Facebook said in a post on its Facebook for Business blog. In tests of the new ad design, Facebook said it has seen up to three times more user "engagement" with the ads. Facebook did not specify how many ads will now appear in the right-hand column, though a sample image on the blog showed a single ad in the right-hand column. View the full article Quote Link to comment Share on other sites More sharing options...
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