Ron Burgundy Posted April 17, 2014 Share Posted April 17, 2014 By Alexei Oreskovic SAN FRANCISCO (Reuters) - Google Inc's first-quarter revenue fell short of Wall Street targets and margins narrowed as the price of its ads continued to decline, underscoring the challenges Internet companies face as the world shifts toward mobile devices. Shares of Google were down 3 percent to $539.80 in afterhours trading on Wednesday, after initially sliding roughly 6 percent on the news. The number of "paid clicks" by consumers on Google's ads increased by 26 percent in the first quarter, disappointing some analysts who had hoped for stronger volume growth. And the average "cost per click" declined 9 percent, extending a downward trend as mobile advertising, typically cheaper than traditional online ads, make up a bigger slice of its business. View the full article Quote Link to comment Share on other sites More sharing options...
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