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Discounts Help T-Mobile Add More Customers


Ron Burgundy
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A T-Mobile store sign is seen in Broomfield, Colorado(Reuters) - T-Mobile US Inc said it added a net 2.4 million customers in the first quarter, up from 579,000 a year earlier, as the company's aggressive discounts won over customers. The No. 4 U.S. mobile operator's revenue rose 47 percent to $6.88 billion in the three months through March 31, boosted by discounts and promotions that have disrupted an industry dominated by Verizon and AT&T. The mobile service provider two-thirds owned by Deutsche Telekom AG lost $151 million, or 19 cents per share, in the quarter compared with a profit of $107 million, or 20 cents per share, a year earlier. Customer defections, or churn, for the company's postpaid service was 1.5 percent, down 20 basis points from the fourth quarter and down 40 basis points from a year ago. T-Mobile started to turn the corner last year, after losing customers for four years, through savvy marketing and well-publicized wireless plans.




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