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Samsung Unveils Sleek New Galaxy Phones To Battle Apple


Ron Burgundy
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People pose with mobile devices in front of projection of Samsung logo in this picture illustration taken in ZenicaBy Se Young Lee and Harro Ten Wolde SEOUL/BARCELONA (Reuters) - South Korea's Samsung Electronics Co Ltd unveiled its latest Galaxy S smartphones, featuring a slim body made from aircraft-grade metal, in a bid to reclaim the throne of undisputed global smartphone leader from Apple Inc. Designed from scratch in an operation dubbed "Project Zero", the Galaxy S6 and its curved-edges variant are critical for Samsung's plans to reverse plunging smartphone revenues that led to its first annual earnings fall in three years in 2014. A warm initial reception sent Samsung shares on Monday to their highest in nearly nine months. Some technology publications described the phones as Samsung's best-looking to date after its previous flagship device, the Galaxy S5, failed to impress. "We listen to our customers and we learn from our missteps," J.K. Shin, Samsung's mobile chief, told a packed hall in Barcelona ahead of the annual Mobile World Congress trade show, where the Galaxy S6 and the Galaxy S6 edge were unveiled on Sunday.




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