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Apple Explores Move Into Original Programming Business - Variety


Ron Burgundy
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Customers stand beneath an Apple logo at the Apple store in New York City's Grand Central station in New York City(Reuters) - Iphone maker Apple Inc is looking to move into the original programming business to compete with video streaming companies such as Netflix Inc, Variety reported on Monday. Apple, which aims to begin offering the service next year, has held preliminary talks with executives from Hollywood in recent weeks to gauge their interest in spearheading efforts to produce entertainment content, Variety reported, citing sources. Apple did not immediately respond to a request for comment outside regular U.S. business hours.




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